For makers and brands selling direct

A maker, the week a new run goes on sale.

You make the thing and you sell the thing. The run goes up on a Thursday evening and the messages start: can you hold one, can you post one, is the large bowl back. On Saturday you’re at a market taking names on your phone. Orders live in direct messages, a spreadsheet and a notes app, and the promise you made at the stall is the easiest one to lose.

1Thursday, 7pm

The run goes on sale.

Today: A post, a flood of messages, and a list you build by hand of who asked first.

  1. List the piecesEach one with a line in your own words, a price, and how many you made if you want to say so.
  2. Set the datesOpen at seven. Close the page when the run is gone, or on a date you choose.
  3. One linkA button on your website, or the link in your bio. Customers order on their phone with no account to create.
  4. Paid, or reservedThey pay by card, Apple Pay or Google Pay into your own Stripe account, or reserve and pay when they collect.
  5. You accept each requestEvery order lands in Leaption for you to accept, so a run of twenty stays a run of twenty, and the customer gets a message when it’s confirmed.

The ordering page is on the Scale plan.

2Saturday, at the market

Taking orders on your phone, with a queue.

Today: Names and numbers on the back of a receipt, and a piece you promised to put aside.

  1. Take the order where you standName, number and the piece, in a few taps. It’s in the same list as the online orders by the time they’ve walked off.
  2. Let them check itFor a bigger order, send a link. They see every piece and the price, change a quantity, and confirm.
  3. Out of the kiln, mark it arrivedOne tap when the piece is finished and packed.
  4. They’re toldA text or email the moment it’s ready, with a reminder if they don’t come for it.

Taking payment by link is on the Scale plan; confirming by link is on both.

3Monday, packing

Posting out.

Today: Addresses copied out of direct messages, tracking numbers sent one by one, or not at all.

  1. Paid online means already acceptedAn order paid by card is ready to pack.
  2. Print the packing slipEverything in the order on one sheet.
  3. Add the tracking numberAn Post or DPD. The “on its way” email with the tracking link goes out by itself.
  4. Anywhere in IrelandPosting is for addresses in Ireland.

4Tuesday

Tell the people who bought last time.

Today: A post that most of them never see.

  1. Choose who gets itThe people who bought before. Anyone who hasn’t opted in is left out for you.
  2. Design itA designed email with pictures of the new run and a button straight to your ordering page, in your colours.
  3. Pick a daySend it now, or the morning before the next run opens.
  4. Review and sendSee exactly who gets it before it goes. Every consent is recorded; unsubscribing is one tap.

Text campaigns are unlimited on both plans. Designed emails are four a month on Core, unlimited on Scale.

5The following week

Pieces waiting on the studio shelf.

Today: Three bowls wrapped and labelled for people who said they’d call in.

  1. Ready message sentThe moment you mark the piece arrived.
  2. Reminder, then a final reminderAfter the number of days you choose, in your own words.
  3. A short list to phoneAnyone who still hasn’t collected is on one list with a number.
  4. CollectedOne tap, and the shelf is clear.

What you’d be on

Scale, because the ordering page is where a run sells.

Your own ordering page with opening and closing dates, card payments into your own Stripe account, and unlimited designed emails to the people who bought before. If you only take orders at markets and over the phone and want them kept and chased, Core does that for €15 a month.

Other shops

See it with your own shop in mind.

Tell us what you make and we’ll walk you through Leaption with a run going on sale, a market day and a week of posting.

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